In several large European country businesses of a multinational Financial-Services company ADVENIAN has implemented an effective sales organization with the objective to drive growth in the Corporate and SME market segments. The starting point was a re-definition of that client’s strategy to increase contribution in its customer base and to grow the business into new and attractive customer groups. A blueprint for sales organizations has been developed that focuses sales organization on customer segments. Service-delivery models were adapted to customer expectations and price points in those segments. The transformation of the sales organization started with the redefinition of sales districts that allow to act on regional potentials for growth. Field sales organization and telesales organization have been stepped up and an effective, integrated sales process has been implemented. A segment-focused KPI Sales- Management- System supports the new sales model. An effective sales commission system has been developed and rolled out. A Chief Restructuring Office was set up and led by ADVENIAN to achieve the transformation of sales organizations and to effectively align with HR and worker’s council representatives over the 9 month transformation program.